About The Project
My Role
Product Design, User Experience
The Objective
As Product Designer at Invisible Themes, my primary responsibility revolves around the continual development and enhancement of the Shopify themes within the catalog. The goal for the themes is to maintain a leading position in the competitive Shopify marketplace. My role demands a balance between pushing themes forward with innovative and flexible design layouts and ensuring seamless usability for merchants during website setup through easy-to-understand theme and section settings.
The Approach
When refining the design of Broadcast, I draw inspiration from successful websites in industries such as jewelry and accessories, clothing, health, and beauty. Listening to valuable merchant feedback also guides decision-making and feature prioritization.
The Solution
Foundational Consistency
I started my updates to Broadcast with a comprehensive audit of the design to identify opportunities for change with the potential to improve Broadcast's position in the marketplace. The first step involved revisiting and refining foundational design elements such as grid structure, typography, buttons, and spacing. This process resulted in a consistent and visually appealing enhancement of the overall aesthetic.
New Interactive Sections and Layouts
While adding new sections and features, prioritizing ease of use for merchants is a top priority. While providing flexibility for creative freedom, the layouts are designed to avoid overwhelming settings in the theme editor that could create friction during the setup process.
Designing For Impact
The impact of these design interventions has reflected in the popularity rankings of the Broadcast theme. Along with the combined efforts of the rest of the team, by the end of 2023, Broadcast ascended from approximately the 13th position to an impressive 5th position, showcasing the theme's improved quality and positive reception among Shopify merchants.
I am excited to continue pushing the themes forward and ensuring that Invisible Themes remains a leader in delivering top-notch Shopify themes to valued merchants.
